Ready to cash in: women athletes are the sports world’s growth stocks
This year's World Cup kicks off as the upside potential of female competitors now exceeds that of their male counterparts
23 July 2023 - 19:48
Early projections show that this year’s Women’s World Cup could reach 2-billion viewers, nearly double the 1.12-billion fans who watched the 2019 edition of the tournament. Participating athletes saw a surge of interest ahead of Thursday’s kickoff...
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