The Nio normal: Electric carmaker plugs buyers into lifestyle app
Nio, China’s answer to Tesla, uses an online store to stoke brand loyalty and interact with customers
27 April 2021 - 18:12
In Shanghai, aerospace executive Lu Hao didn’t just buy a sleek electric SUV from Nio, China’s answer to Tesla. He bought Nio’s whole vision of a future where social media, e-commerce and the daily commute converge in one lifestyle app...
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