Size does indeed matter — when you’re paying for it

Manufacturers don’t want to draw customers’ attention to their sneaky pack-shrinkage shenanigans

25 February 2024 - 00:00

Customers generally don’t respond well to corporate attempts to pull the wool over their eyes. And when they discover an underhand move, it inevitably results in a breakdown in trust and affinity. One would think that’s the last reaction a grocery goods manufacturer would want to provoke in its customers, yet “shrinkflation” shows no sign of letting up as a global practice...

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