Several local retailers are offering specials in an attempt to cash in on the hype around this US tradition, in which stores slash prices the day after Thanksgiving.
It seems South Africans are equally keen to buy into the tradition. Last year Absa reported that card spend increased by 81% on Black Friday compared to the average day throughout the year, and by 40% on Cyber Monday.
"Those who stand to get the most out of Black Friday - apart from the retailers, of course - are targeted, focused consumers who are after a specific product, know what it normally sells for, find it on sale at a massively reduced price and go out to buy it, ignoring all the other 'specials'," says Wendy Knowler, consumer journalist for The Times.
"Those who get swept up in the hype could well find themselves with not quite the bargain they thought they were getting," she cautions.
Read her tips on how to get the most out of Black Friday.
WATCH a flood of customers rush into the Checkers at Greenacres Shopping Centre in Port Elizabeth:
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Watch: Shops lambasted for not doing #BlackFriday
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