BMW & VW MPVs are now finally dead in SA

17 August 2017 - 14:24 By Thomas Falkiner
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P90194359_highRes_bmw-225xe-09-2015
P90194359_highRes_bmw-225xe-09-2015
When BMW and Volkswagen added new MPV models to their line-up we thought it strange. The MPV or people-mover market has been dying for years, replaced like so many other genres by SUVs. Both companies tried to be clever and claim they were not strictly MPVs though.

BMW called its effort the 2 Series Active Tourer while VW had something slightly less catchy in the Golf Sportsvan (SV) pictured above. The marketing people tried hard to present them as vehicles for those with active lifestyles, those who need to fit a mountain bike in the back, those who need flexibility for when they need to fit in two kids, a pair of roller-blades and a kitchen sink.

Hardly anybody fell for it and BMW and VW have killed off their respective attempts in our market. –BD Motor News

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