Toyota has again been rated the world’s most valuable automotive company in this year’s 100 Best Global Brands ranking by US consultancy Interbrand.
With a brand value of $51,595bn, Toyota was ranked seventh overall in the 2020 survey, ahead of Mercedes-Benz (eighth overall on $49,268bn), BMW (11th overall on $39,756bn) and Honda (20th on $21,694bn). They were the only four automotive brands in the top 20 and they were trailed by Hyundai in 36th place with a brand value of $14,295bn, Tesla in 40th ($12,785bn), Ford 42nd ($12,568bn), Audi 44th ($12,428bn), Volkswagen 47th ($12,267bn), and Porsche 55th ($11,301bn).
Electric-car maker Tesla is a new entrant to the list this year after its market capitalisation rose 769% in 12 months and its revenue grew 10% in six months.
Other motor companies in the top 100 were Nissan in 59th ($10,553bn), Ferrari 79th ($6,379bn), Kia 86th ($5,830bn), Land Rover 93rd ($5,077bn), and Mini 95th ($4,965).