Suzuki concluded an extremely busy sales month and financial year with record sales across the board in South Africa.
The Japanese brand sold 3,734 new vehicles for an 11.8% share of the passenger vehicle market in March. This is nearly 12% better than the same month last year, where it ranked fourth overall in total vehicle sales.
This most recent financial year is the 15th since the company first opened its doors in South Africa in 2008 and it is also the 15th year of sales and dealer growth.
The automotive business council, Naamsa, reports that Suzuki Auto South Africa closed the month of March in third place overall. This ends the group’s financial year with total sales of 49,863 vehicles, a new all-time record for the brand.
In contrast, the average sales growth achieved by the industry is -0.6%. The industry sold 31,631 passenger vehicles and 50,157 vehicles overall, with Suzuki remaining one of the most popular brands in the country.
To place Suzuki’s growth in perspective, its total annual sales in the 2018/19 financial were 12,241 units. This means Suzuki has grown by an average of 61.2% a year for the past five years and hit nearly 50,000 units in this past financial year to end-March.
“Suzuki Auto has grown by over 300% in the past five years, despite some of the most challenging economic conditions in our country’s recent history,” said manager of dealer sales Henno Havenga. “It is testament to the hard work of each of our team members and especially of our dealers.”
On the subject of dealers, the Suzuki dealer network recorded its best quarter in its history with more customers across more models than ever before. In fact, no fewer than nine dealers each sold more than 100 new vehicles in March.
In this month, the dealer network also welcomed its 95th dealer into the fold, making Suzuki’s network one of the largest in the country.
The Suzuki Swift again ended the month as Suzuki’s top seller. It dominated its segment with sales of 1,249 units, which also makes it one of the most popular vehicles for the month.
Other Suzuki models that performed well in March include the Baleno (582 units), the Ertiga (497 units), the Jimny (192 units) and the S-Presso (384 units).
“Suzuki starts its new financial year with a clean slate, but with more than enough sales prospects to suggest another record year,” says Havenga.
“There’s a lot of pent-up demand for models such as the Jimny, Baleno and Swift, and we have no fewer than five brand new models planned for this financial year, including the new five-door Jimny 4x4, the new Fronx and the all-new Suzuki Grand Vitara.”
Support independent journalism by subscribing to the Sunday Times. Just R20 for the first month.
Suzuki ends financial year as third biggest car brand in South Africa
Image: Supplied
Suzuki concluded an extremely busy sales month and financial year with record sales across the board in South Africa.
The Japanese brand sold 3,734 new vehicles for an 11.8% share of the passenger vehicle market in March. This is nearly 12% better than the same month last year, where it ranked fourth overall in total vehicle sales.
This most recent financial year is the 15th since the company first opened its doors in South Africa in 2008 and it is also the 15th year of sales and dealer growth.
The automotive business council, Naamsa, reports that Suzuki Auto South Africa closed the month of March in third place overall. This ends the group’s financial year with total sales of 49,863 vehicles, a new all-time record for the brand.
In contrast, the average sales growth achieved by the industry is -0.6%. The industry sold 31,631 passenger vehicles and 50,157 vehicles overall, with Suzuki remaining one of the most popular brands in the country.
To place Suzuki’s growth in perspective, its total annual sales in the 2018/19 financial were 12,241 units. This means Suzuki has grown by an average of 61.2% a year for the past five years and hit nearly 50,000 units in this past financial year to end-March.
“Suzuki Auto has grown by over 300% in the past five years, despite some of the most challenging economic conditions in our country’s recent history,” said manager of dealer sales Henno Havenga. “It is testament to the hard work of each of our team members and especially of our dealers.”
On the subject of dealers, the Suzuki dealer network recorded its best quarter in its history with more customers across more models than ever before. In fact, no fewer than nine dealers each sold more than 100 new vehicles in March.
In this month, the dealer network also welcomed its 95th dealer into the fold, making Suzuki’s network one of the largest in the country.
The Suzuki Swift again ended the month as Suzuki’s top seller. It dominated its segment with sales of 1,249 units, which also makes it one of the most popular vehicles for the month.
Other Suzuki models that performed well in March include the Baleno (582 units), the Ertiga (497 units), the Jimny (192 units) and the S-Presso (384 units).
“Suzuki starts its new financial year with a clean slate, but with more than enough sales prospects to suggest another record year,” says Havenga.
“There’s a lot of pent-up demand for models such as the Jimny, Baleno and Swift, and we have no fewer than five brand new models planned for this financial year, including the new five-door Jimny 4x4, the new Fronx and the all-new Suzuki Grand Vitara.”
Support independent journalism by subscribing to the Sunday Times. Just R20 for the first month.
YOU MIGHT ALSO LIKE
Netstar and Vodacom to bring free Wi-Fi to taxi commuters
How to make the roads safer for everyone this Easter Weekend
Ignition TV expands to DStv’s Access Bouquet
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Most read
Latest Videos