Love – and money – in the air this Valentine’s Day

14 February 2018 - 06:00 By NIVASHNI NAIR
Don't be fooled, many men secretly heart Valentine's Day.
Don't be fooled, many men secretly heart Valentine's Day.
Image: 123RF/deagreez

From R5,000 splurges on red roses and millions of rands on rings, South Africans are not scared to spend on Valentine’s Day .
 
Online florist and gift delivery company NetFlorist’s business has grown by 1,400% in the run-up to Valentine's Day as more than 200,000 red rose stems have already been ordered.

But it’s not just gifts. Fancy date nights take the top spot globally, with 40% share of spend and 75% of transactions.

But flowers still remain a symbol of romance.

Transactions from over 200 territories across the globe show that lovers are opting for just a single rose instead of elaborate bouquets.

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