The promotion price for the bottle of wine was only applicable to Gauteng customers. When TimesLIVE visited the webpage on Sunday‚ the wine was marked down from R821.99 to R704.
“The product was not however on promotion at that particular store selected by the complainant (Ward) for delivery‚ hence the difference in the price that he initially saw on the home page (namely R704) and the price payable for the product at the Tableview store (namely‚ R814).”
Pick n Pay argued that reasonable customers would have read the frequently asked questions (FAQs) and terms and conditions (T&Cs) on the website.
The ASA ruled that Pick n Pay cannot rely on consumers reading the FAQs and T&Cs. But‚ they added the home page banner welcoming new customers does advise them to login to see accurate prices and that the advertisement contains a pop-up directing customers to login to see the accurate pricing.
The ASA dismissed the complaint on Tuesday.