Shaven Roddick has 'Britney Spears moment'

Andy Roddick’s new shaven-headed look may be just what he needs in the summer swelter of North America as the 2001 champion returns to the latest iteration of the Atlanta ATP event, back on the calendar after a lengthy absence.

“The haircut was my idea,” said the three-time Wimbledon winner, who crashed out in the fourth round to Taiwan’s Lu Yen-Hsun on the grass in a heartbreak match three weeks ago. “I must have been having a Britney Spears moment (the popstar also shaved her head in a crisis several years ago).”

Roddick, whose 26-4 hardcourt record this season leads the ATP in that category in 2010, said that he made a late decision to play in Atlanta, the first title of his career achieved nearly a decade ago as a raw teenager.

“I guess that makes me the defending champion,” joked the world number nine, whose title coincided with the demise of the tournament.

“I’ve only played eight events this year, I was sitting around late week and made the decision — I want to play again. There is something that can only be achieved in playing real matches that count for something.”

Despite his recent Wimbledon disappointment, Roddick owns titles in Brisbane and the Masters 1000 in Miami already this season.

“I hadn’t thought much about playing but there is definitely room for improvement in my game. Having a late start (and a bye in the first round) made the decision to play here a lot easier,” said the wild card entry.

Roddick’s second-round opponent was being determined later as American Rajeev Ram played Slovak Karol Beck in the first round.

The Atlanta event rose from the dead this year after the rich American federation stumped up the cash to buy the sanction of the bankrupt Indianapolis event, which Roddick formerly played.

The week will be a test of the market in a city that brags that it has more registered tennis players — 100,000 — than any other.

Steamy conditions are promised. “I’ve been three or four places in the past few weeks, everyone brags about their heat,” joked Roddick, based in hothouse Texas.

“But hot is hot, you always deal with it in summer in the States.”

Third seed Lleyton Hewitt is also starting his US Open buildup in Atlanta, flying in from his base in the Bahamas. He played in the city on green clay 11 years ago.

“I’m quite comfortable on the hard courts,” said the Australian, planning a full schedule after make a huge comeback from his second hip surgery earlier this year.

“I don’t think it’s too early to start. I’ll take next week and one more off before the Open (from August 30).” Hewitt said he gained confidence after winning the Halle grass title over Roger Federer. “That gave me a lot of confidence.”

Number 30 Hewitt’s last match was the Wimbledon fourth round, where he lost to Novak Djokovic.