We've got news for you.

Register on TimesLIVE at no cost to receive newsletters, read exclusive articles & more.
Register now

Chickens are flying up the food chain, but for them it’s nothing to crow about

As consumers trade in red meat for white, producers are battling to keep up and their methods are not sustainable

09 June 2022 - 19:57 By Leslie Patton and Jasmine Ng

For centuries, a delectable steak or pork loin has been at the top of the food chain for diners as societies grew more affluent and improved their diets. No longer. In 2022 chicken consumption is expected to reach 98-million tons, double the amount eaten in 1999. That’s more than three times the growth rate of pork and 10 times that of beef. Global chicken consumption is on track to account for 41% of all meat-eating by 2030. And in less than a decade, for better or worse, humans will, for the first time, consume far more chicken than any other type of protein...

This article is reserved for Sunday Times subscribers.

A subscription gives you full digital access to all Sunday Times content.

Already subscribed? Simply sign in below.

Registered on the BusinessLIVE, Business Day or Financial Mail websites? Sign in with the same details.

Questions or problems? Email helpdesk@timeslive.co.za or call 0860 52 52 00.