Get to grips with your biases - there's no such thing as a rational investor

02 June 2019 - 00:07 By Janet Hugo

Most economic theories and investment strategies are based on the notion that investors are rational and consistently make decisions that are in their best interests. I believe that accepting that there's no such thing as a rational investor is key to being able to take good advice and thus succeed in reaching your investment objectives.

Here are some insights into human behaviour that affects investment decisions...

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