Retailers all out to charm shoppers

01 September 2019 - 00:24 By ADELE SHEVEL

Local retailers are tapping into "retailtainment", also known as experiential marketing, to drive foot traffic in a sector that has been hard hit worldwide as consumers lose interest in big-box stores and go online to shop.

Now that it is no longer enough just to provide efficient service and a good range, stores are trying to create an experience customers cannot buy elsewhere...

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