Retailers all out to charm shoppers

01 September 2019 - 00:24 By ADELE SHEVEL

Local retailers are tapping into "retailtainment", also known as experiential marketing, to drive foot traffic in a sector that has been hard hit worldwide as consumers lose interest in big-box stores and go online to shop.

Now that it is no longer enough just to provide efficient service and a good range, stores are trying to create an experience customers cannot buy elsewhere...

This article is reserved for Sunday Times subscribers.

A subscription gives you full digital access to all Sunday Times content.

Already subscribed? Simply sign in below.

Registered on the BusinessLIVE, Business Day, Financial Mail or Rand Daily Mail websites? Sign in with the same details.

Questions or problems? Email or call 0860 52 52 00.