Paris-inspired style? Check! H&M's AW23 collection is très fabulous

Paris is famed for its glorious architecture, decadent pastries and, above all, for the stellar fashion sense of its inhabitants. In fact, it would be fair to say that each street in the romantic city is like a runway.

This fanciful notion has been brought to life by H&M, which has created a fantastical  film to promote its Paris-inspired autumn/winter 2023 collection. With it, the brand invites you to take a seat at Brasserie Hennes, a fictional cafe where your café au lait will be served with a generous helping of style inspiration.

H&M's AW23 range is the embodiment of Parisian style, featuring stunning, interchangeable winter staples. Chic mini skirts, sharp overcoats and boots — from western to knee-high — are some of the standout pieces you can look forward to adding to your wardrobe.

Warm tones of oranges, reds and burgundy harmonise with check-on-check styling, and personality shines through the collection with sparkling accessories, macro tote-style bags and chunky, expressive knits.

Shop the AW23 collection now at your nearest H&M store or online via Superbalist.

This article was sponsored by H&M.