THE LEADING EDGE
Why the game of cricket deserves Preity Zinta and her ilk
The game’s soul might have been saved. Instead deals have been made with the Daredevils
17 September 2017 - 00:00
Preity Zinta doesn't want you to watch the news. Or anything else. Except Twenty20 cricket.
"Part of our campaign when we were building the IPL [Indian Premier League] brand was that we didn't want the remote control to be shared in the house," Zinta said in Paarl this week. "We don't want the mother to say, 'Hey - I want to see my show'. We don't want the grandfather to say, 'Put on the cricket'. We don't want somebody to say, 'I want to see the news'."
No one in the dozens who had gathered to herald Zinta assume ownership of the Stellenbosch franchise in the T20 Global League seemed to take exception to this plot to turn us all into T20-binging zombies...
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