In October 2021 Bonang revealed she had parted ways with her agency, Celebrity Services Africa (CSA).
Sunday Times said it believed the fight between Bonang and CSA was due to her sparkling wine brand, The House of BNG. Her camp claimed she was muscled out of it by the agency, which dismissed the allegations.
In an exclusive interview with TshisaLIVE, Bonang spoke of the lessons she'd learnt when dealing with agencies.
“Creatives and talent and business start-ups, and young people entering entertainment, media and those entering business must acquire knowledge and have solid checks and balances when dealing with agencies that represent you and your brand. Get every proposal or agreement checked by lawyers. Hire your own, independent lawyers and other experts so you do not get the agency to 'help' you with reviewing business proposals. This is critical. It was key for me to identify some issues,” she shared.
“Remember, an 'agency' enables you and your business and represents your interests. They 'do not own you' and 'you do not work for them'. Guard against their attitude or posture or intentions of superiority and disrespect and condescending stances. Act swiftly to correct that."
I’m so happy: Bonang Matheba on the success of BNG
Image: Veli Nhlapo
Bonang Matheba is beaming with pride after the success of her alcoholic beverage since its 2020 launch.
Expressing gratitude to her fans, the media personality said on her timeline: "We sold 500,000 cans in January alone. Ya’ll love some House of BNG huh?!! Insane. I’m so happy. Thank you, thank you."
In October 2021 Bonang revealed she had parted ways with her agency, Celebrity Services Africa (CSA).
Sunday Times said it believed the fight between Bonang and CSA was due to her sparkling wine brand, The House of BNG. Her camp claimed she was muscled out of it by the agency, which dismissed the allegations.
In an exclusive interview with TshisaLIVE, Bonang spoke of the lessons she'd learnt when dealing with agencies.
“Creatives and talent and business start-ups, and young people entering entertainment, media and those entering business must acquire knowledge and have solid checks and balances when dealing with agencies that represent you and your brand. Get every proposal or agreement checked by lawyers. Hire your own, independent lawyers and other experts so you do not get the agency to 'help' you with reviewing business proposals. This is critical. It was key for me to identify some issues,” she shared.
“Remember, an 'agency' enables you and your business and represents your interests. They 'do not own you' and 'you do not work for them'. Guard against their attitude or posture or intentions of superiority and disrespect and condescending stances. Act swiftly to correct that."
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