Grammy viewership jumps on night Taylor Swift sets record
Television viewership of Sunday's Grammy awards rose 34% from last year to an average of 16.9-million people, broadcaster CBS said on Monday.
The audience was the highest for music's biggest awards show since a pre-pandemic ceremony in 2020, CBS said.
Taylor Swift made history during Sunday's telecast, winning an unprecedented fourth album of the year award with her pop record "Midnights," and women swept the major awards.
CBS said live viewership of the show on streaming service Paramount+ hit a record, jumping 173% from a year ago, but it did not provide the size of the streaming audience.
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