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The R6,5k Ziyanda toaster that divided Twitter: 'It better perform miracles'

26 October 2018 - 10:54 By Odwa Mjo
This Ziyanda toaster retails at R6,500.
This Ziyanda toaster retails at R6,500.
Image: Instagram/Ziyanda_Appliances

High end luxury kitchen appliances designed by young entrepreneur Zonke Zama Ndaba had Twitter divided, with some people advocating to support black businesses while others felt like they are not the target market because of the hefty prices.

One of the kettles advertised on Ziyanda Appliances Instagram page is priced at R5, 500,  toaster at R6,500 and a stand mixer for R13,500.

Ziyanda Appliances, which is expected to launch in 2019, creates stylish goods that had social media comparing the South African brand with international brands such as SMEG and Kenwood.

There was much speculation regarding the ownership of the brand after the same Ziyanda designs were posted by designer Rafael Maia on design platform Bëhance.  After questions around who was the brain behind the designs, Ndaba posted a statement on Facebook.

"I would like to make it clear that I came up with the designs, sketched a few ideas with a mere pencil and paper and sent sketches through to Rafael who is an industry expert."

Ndaba says he gave Maia permission to post the designs under his profile to attract business for the industry expert.

Ndaba describes his products as the `"The world's first African distinct kitchen appliances, some of them are decorated in Ndebele print and others with bright colours and a matte finish."

Some Twitter users urged South Africans to support Ziyanda Appliances in the name of supporting black businesses. Ndaba says the business is 100% black-owned and 30% female owned.

Others were not too keen on the hefty price they would have to pay to own a Ziyanda appliance.