Gadget of the week: No excess baggage here

09 May 2013 - 16:56 By Arthur Goldstuck
FLD, founded by young entrtepreneurs Lori Lazarus and Jonathan Feldman, have come up with a stylish accessory that helps you be kind to your gadgets.
FLD, founded by young entrtepreneurs Lori Lazarus and Jonathan Feldman, have come up with a stylish accessory that helps you be kind to your gadgets.
Image: fldproducts.co.za

As the tablet and smartphone markets explode, the market is continually bombarded with accessories to those markets. In particular, covers, protectors and bags tailor-made for a specific device model have flooded the market.

Most of these, however, are either more decorative than protective, or they have limited utility and end up as excess baggage.

Enter a South African design start-up with a solution to both limitations. FLD, founded by young entrtepreneurs Lori Lazarus and Jonathan Feldman, have come up with a stylish accessory that helps you be kind to your gadgets. The FLD bags and covers are made from water-resistant nylon, with shock absorbent PVC backing built into the lining. The main compartments of the bags are versatile, with the 10" version accommodating all models of iPad, the Samsung Galaxy Tab 10.1, and other tablets of similar size.

Lined pockets offer protection to smartphones - particularly the new models with large screens that appear to attract scratches despite being billed as "scratch-proof". The sleek bags range in size up to 13" and 15", to hold the MacBook Air or an Ultrabook, or even standard notebooks. They are ideal for those brief out-of-office moments when the power supply and associated baggage doesn't need to be lugged along. Personalised labeling is available for corporate branding.

The bags can be bought online.

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