'Buying for others, not myself' on Black Friday 2022

Black Friday got off to a slow start in Woodmead, north of Johannesburg, with many South Africans citing financial problems due to the ailing economy.

Adidas is dealing with the fallout from ending its partnership with Kanye West which yielded the lucrative Yeezy sneaker line. File picture
Adidas is dealing with the fallout from ending its partnership with Kanye West which yielded the lucrative Yeezy sneaker line. File picture (Orrin Singh/TimesLIVE)

Black Friday got off to a slow start in Woodmead, north of Johannesburg, with many South Africans citing financial problems due to the ailing economy.

Known for its clothing factory shops such as Nike, Adidas and Puma, only a handful of shops saw long queues as few rushed to get their Friday shopping deals done before work.

A woman who joined the back of the queue to enter the Adidas shop said she planned to stock up on Christmas gifts.

“It's no longer a thing where you come to buy stuff for yourself. Previously I would buy so much stuff for myself but now I have to think ahead. I might get something small for me but most of my shopping will be for Christmas gifts.”

Car guard Bafana Mkhonto, who has been working in the vicinity for two-and-a-half years, said it was a slow start compared to what he had previously seen.

An employee at Tekkie Town said this year was the slowest and quietest he had seen.

“It's quiet compared to previous years, but we are also not having as many specials as we used to. For example, this year we don't have soccer boots on special and lots of people, especially the younger boys, come to us for soccer boots.”

TimesLIVE

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