Is your Gucci too cheugy for Gen Z? The 411 on the new TikTok term

It looks like millennials are getting the ‘OK boomer’ treatment in fashion trends

26 May 2021 - 19:56 By Thango Ntwasa

In the zany wide world of the internet, Gen Z social media users have slowly been fashioning themselves as tastemakers of note. With many popular trends going viral day in and day out, the young guns have shot down a number of popular favourites with the latest catchphrase, cheugy. Pronounced chew-gee, the new craze has left TikTok and Instagram users alike divided. Not quite sure where you stand? Here is everything you will need to know.

So, what is cheugy?..

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