Ice-cream to underwear: top Indian brands turn to cricketers in World Cup advertising frenzy

Indian players are the most popular, but the Proteas have been on local TV too

07 November 2023 - 21:33 By Stuart Hess in Ahmedabad

From milk to underwear, suitcases to mattresses, ice-cream and spicy noodles, there are few items that cricketers aren’t advertising at this Cricket World Cup in India. ..

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