Banner gives Amstel a headache

06 October 2019 - 00:18 By NTANDO THUKWANA

An epic marketing disaster for alcoholic beverage maker Amstel that enraged tree lovers in Joburg saw the Heineken-owned company taking down a banner on Friday and committing to planting trees in the city, which urban legend claims is the largest man-made forest in the world.

The disaster began when a banner emblazoned with Amstel's branding was erected in Maboneng and three indigenous bushwillow trees were butchered to make it more visible...

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