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ARTHUR GOLDSTUCK: Beyond e-commerce — conversation becomes clickable
Messaging is pretty passé for South Africans, but the rest of the world is finally catching on to conversational commerce
01 November 2020 - 05:00
E-commerce came into its own in the era of lockdowns and social-distancing, speeding the uptake of online retail in both the US and SA by two years. However, those who have suddenly woken up to its significance, and think web-based purchases are the next big thing, are already behind the curve...
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