Yuppie gets new owners, keeps old traditions

Mr Price to explore opportunities to access the Yuppiechef customer base

21 March 2021 - 00:05 By JANE STEINACKER

This week Mr Price Group announced the purchase of upmarket e-commerce and bricks-and-mortar retail brand Yuppiechef, marking another step in its strategy to grow its customer base.

Mr Price Group CEO Mark Blair said: “Yuppiechef is a business that we believe will give us the right offering to gain access to a higher-income customer base and greater share of wallet.”..

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