Music streaming service SoundCloud’s future could be on pause‚ following the release of its latest financial report that shows it lost 15.9 million Euros within a year. The report is of the Berlin-based company’s finances as at December 2014 and shows that the total loss for the year was 39 million Euros‚ due to its overheads having increased faster than its revenue over the past few years. It is not the first time that the company‚ which was founded in 2007‚ has reported a loss‚ with its December 2013 financial report showing a loss of 23.1 million Euros. This is despite the company boasting roughly 200 million users in the world.According to reports by Billboard‚ a significant reason for the loss is found in the fact that most users don’t pay to listen to music on the platform. While there is a paid membership option available‚ this is geared towards music makers who upload their own material – rather than consumers of music.The average revenue per SoundCloud user is said to be 11.2 cents‚ while industry competitors Pandora and Spotify bring in roughly $11 and $27‚ respectively‚ per user. While the company is reported to last year have raised $77 million dollars in funding to quell its financial woes‚ it will still be seeking further investment this year as it works towards achieving positive cash flow. In the meantime‚ SoundCloud says that it expects to operate “in the red” for several more years as it negotiates licensing deals and invests further in its platform.Recently‚ it was reported that the music streaming company struck licensing deals with Universal Music Group and Warner Music Group‚ in exchange for equity stake in the company. In its latest financial report‚ published recently‚ the company’s board of directors concluded “they have expectation that [SoundCloud] will have the adequate resources to continue its operational existence for the foreseeable future”. However‚ according to the Financial Times‚ SoundCloud auditor KPMG said in the report that the need for more investment represented “a material uncertainty which may cast significant doubt on the company’s ability to continue as a going concern”. ..