Why are electric car names so shockingly bad?
The names either hew too closely to tradition to feel noteworthy or stretch so far for distinction that they aren’t memorable
01 June 2023 - 16:13
The chance to name a new car is precious, a billion-dollar branding exercise with decades of potential staying power...
There’s never been a more important time to support independent media.
From World War 1 to present-day cosmopolitan South Africa and beyond, the Sunday Times has been a pillar in covering the stories that matter to you.
For just R80 you can become a premium member (digital access) and support a publication that has played an important political and social role in South Africa for over a century of Sundays. You can cancel anytime.
Already subscribed? Sign in below.
Questions or problems? Email helpdesk@timeslive.co.za or call 0860 52 52 00.