Sex in advertising scored in a double win last week. The Advertising Standards Authority ruled in favour of two advertisements - one on radio and the other a billboard - which the complainants argued were sexually explicit. The first complaint was against Matilda's Lifestyle, an online sex shop that was featured on East Coast Radio in June.The ad included the excerpt: "Let's talk about sex. Let's talk about good sex. It isn't about what the magazines tell you, it isn't . what your friends are doing."Complainant Taryn Gavin argued it "contains content of a sexual nature and is broadcast when children are listening".But advertising agency Blue Pig argued that the ad was "carefully scripted" and "steered clear of sleaze".The ASA said the ad was flighted at the same times as alcohol ads, which were less likely to be heard by children. It said no alcohol commercials may be broadcast from 6am to 9am and between 2pm and 5pm on weekdays.In addition, alcohol advertising cannot be broadcast on radio between 8am and noon at the weekend.The ASA ruled that the broadcaster was told to air the commercial at a later time "to minimise (if not eliminate) the likelihood of children being unnecessarily exposed to it".Also getting flak for sexual content was a billboard in Yeoville - for the Royal Park Hotel - that features a woman wearing a thong with her buttocks exposed.Complainant Nadine Wa Kalonji lodged the complaint because the billboard "is overtly sexual. which is inappropriate and harmful to children".The ASA ruled that "it is inappropriate to automatically assume that any image featuring a scantily clad model is harmful to children" and that such images are "prevalent across society" in other forms of advertising...