From Rihanna’s Fenty to Beyoncé’s Ivy Park, the latest singer to add the designer feather on their cap is Grammy-winning crooner Frank Ocean.
The singer recently launched his jewellery and accessories brand, Homer, which offers a bevy of luxurious chains, earrings and scarves among other trinkets. The colourful pieces take inspiration from child-like memories held by Ocean and nod to the vibrant work of Takashi Murakami.
As a style star in his own right, Ocean has often made major impressions on and off the red carpet. Here is a look at everything you need to know about his venture into fashion.
It’s all Greek to me
While the playful retro brand might give the impression that Homer is based on the Simpsons character, the name comes from works of the Greek poet, inspired by their historical origins and how they endure like the gold and diamonds that dominate Ocean’s pieces. The singer also notes that Homer is “mostly because it’s five letters and the dotcom was available”, in a Financial Times interview.
No photo-ops
Homer also includes a flagship store in New York. Clients can order by phone or online but must see with their own eyes what they are going to purchase. The store also strictly bans pictures from being taken inside.
From Italy with love
Looking to align Homer with the likes of Cartier, Ocean sought to create the most luxurious pieces of jewellery. The gold is designed in the US and handmade in Italy.
Heritage Homer
Ocean’s inspirations aren’t just a colourful walk down memory lane. The brand takes inspiration from his family, who often donned an assortment of jewellery. This includes a vintage image of Ocean in a gold chain as well as his mother, who loved hoop earrings inspired by singer Sade.
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