The partnership helped Bottles scale its app to do deliveries for more than 50 Pick n Pay Liquor stores nationwide. Then, during the Covid-19 lockdown and the ban on the sale of alcohol, the company started to deliver grocery and essential goods — a change implemented in just four days.
Bottles now delivers groceries for more than 90 Pick n Pay stores in Johannesburg, Pretoria, Durban, Cape Town, Bloemfontein and Port Elizabeth.
“Our story has been a story of a business doing well in a difficult time and the speed at which we were able to pivot our business to save it,” Viviers said.
“Our team has worked flat out for seven, eight months now during a very difficult and uncertain time for everyone,” he added. “So the recognition for them and for the hard work is really nice.”
Jonas Bogoshi, CEO of BCX, said 2020 was a “year of disruption that forced businesses and industries to innovate and think outside the proverbial box”.
He added: “Businesses had to reinvent and reimagine their services and products within very challenging socioeconomic conditions to unlock greater customer value.”
Read the full list of BCX Digital Innovation Awards winners here.
This article was sponsored by BCX.