Land an invite to a hair launch and you'd expect to see a bevy of models with long, luscious locks on parade while a top hairstylist or two sings the virtues of the product.
But how about an Amazing Race-style challenge where you zip around a famed Franschhoek farm, followed by a delectable brunch with produce plucked from the farm's very soil.
Throw in guests who include a couple of WAGs, a duo of hunks and a champion female surfer and the Organics Life Experience event held at Babylonstoren was a novel way of letting your hair down.
Leaving Cape Town at the crack of dawn, we arrived just under an hour later at the sprawling 3.5ha estate owned by billionaire media baron Koos Bekker and his wife Karen.
In between snacking on platters of seasonal fruit, scones and cheese platters, I say hello to someone I haven't seen in yonks: Sue Duminy, spouse of cricketer JP.
"I've been popping babies," confesses the gorgeous blonde who in September gave birth to the couple's second daughter, Alexa-Rose.
Then we are welcomed by another familiar face, Top Billing presenter and world champion lifesaver Ryle de Morny.
Ryle is one of our comperes for the morning but the hunk isn't there just because he sports a good head of hair. He is also a nature lover.
And rather than simply extolling the wonders of the old Cape Dutch farm, he sends us off on a scavenger hunt with clues dotted across the property at spots like the prickly pear maze and a wild bird garden before we end up ringing the bell at the leaning bell tower.
On my team is the day's other WAG, Chesney van Niekerk, who is married to our 400m Olympic champ.
And a bit of good news: Ches says Wayde is mending well, with his sights set on the World Athletics Championships in Doha in September.
Turns out she isn't there because she shares Wayde's speed but as a dietary expert. Joining a panel of experts later in the day, the nutrition sociologist explained that her dietary journey started after tracing dairy products as the trigger to an eczema flare up she experienced.
"Often you can find what is wrong in your body in the food you naturally consume," says the Bloem brunette who also co-owns an ethically sourced dining spot called The Eatery in the Free State capital.
You'll want to know what all this has to do with follicles, though, and later on fitness expert Stacey Holland joins Ryle as co-MC and explains that the South African brand Organics is rooted in nature.
The day also saw Organics launch its latest range of products that are designed to help stop a growing problem - apparently we shed up to 120 hairs every day!
The fact isn't lost on folk such as singer Chad Saaiman and pro surfer Teal Hogg before Stacey unlocks the door to another room and we are ushered into the pretty-as-a-postcard barn, with lush greenery cascading from the ceiling, where a harvest table is set.
It is there that we meet the farm's head gardener, Brent Read, who tells us about planting the ingredients for the feast. These include preserved guavas, rocket, freshly baked bread from a wood-fired oven, a delicious cheese pie along with a range of charcuterie and chutney. Dessert includes rosewater cupcakes, white chocolate yoghurt and pistachio meringues.
As Brent says, "There is nothing better than eating food ripe from the tree." I tuck in and all I can do is nod my head in agreement...