“John Boyega is a brave leader of a generation that’s speaking up for change, believing there’s a better way to treat each other and the planet. H&M is proud to team up with him for Edition by John Boyega, a contemporary, more sustainable collection for men,” says Ross Lydon, head of men’s wear design at H&M.
The key pieces in the collection are as much staples as they are statement pieces. Knitted cardigans and vests come in striking, yet tasteful colours, giving a considered and relaxed feel.
Shirts and trousers are made from organic cotton or recycled textiles and offer a roomy silhouette, focusing on the comfort and utility of workwear rather than clean-cut lines and constrictive shaping. Tie-dye sweatshirts, tees and tote bags are emblazoned with a graphic of Earth and the reminder that “a better present leads to a better future”.
Confidence is an important element of Boyega’s thought process behind his collection, stating: “When I love a fit, I feel good inside and out. I love finding clothes that represent who I am. Even if others don’t like it, I’ll still enjoy how it makes me feel.”
Edition by John Boyega will be available in SA at the H&M Sandton City and V&A Waterfront stores from October 28.