Competition for tourists is fierce, but together we can win
Destination marketing is a complex undertaking that requires collaboration and strategic thinking, writes tourism minister Patricia De Lille
17 December 2023 - 00:00
“Our risks are mainly perceived and not real. Unfortunately for us in Africa, we are not really very good at telling our own story,” renowned Nigerian businessman Aliko Dangote told the World Economic Forum in Davos in 2014...
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