Award-nominated newcomer songstress Msaki has some strong views on what she's termed a "problematic celebrity culture," which has stemmed from the treatment she's seen celebrities receive since bursting into the spotlight.
The Fetch Your Life singer said she was disappointed at what society has normalised when it comes to celebrity culture.
"The concept of celebrity culture is problematic," Msaki said on social media.
"How essentially ordinary humans, who are celebrated for whatever reason (usually being gifted in something and or working very hard) are treated by others is the most vile, evil, hypocritical, graceless way of dealing with another human... That has become normalised in pop culture media, social media and our conversations."
Msaki who is one of the most in-demand vocalists in the industry at the moment explained that celebrities were subjected to "heartless" and "over-familiar" behaviour from total strangers and were often unable to fully express who they are due to the fear of the constant audience.
Read the rest of the statement below and some of her interactions with her followers on the matter.
Just R20 for the first month. Support independent journalism by subscribing to our digital news package. 