Brands definitely give you wings, researchers say

19 February 2016 - 03:03 By Bloomberg

If you have ever felt like you give a better presentation when wearing an expensive designer suit, it might not be your imagination.A recent study conducted by researchers at Notre Dame, the University of Kentucky and Penn State found that using brand-name gear can provide a noticeable placebo effect that could boost performance.

This article is reserved for Sunday Times subscribers.

A subscription gives you full digital access to all Sunday Times content.

Already subscribed? Simply sign in below.

Registered on the BusinessLIVE, Business Day, Financial Mail or Rand Daily Mail websites? Sign in with the same details.



Questions or problems? Email helpdesk@timeslive.co.za or call 0860 52 52 00.

X