Chance encounter transforms girl from Mumbai slum resident into teenage model, internet influencer

Three years ago an inquisitive American tourist wandered into a waterfront slum in Mumbai and met a tiny smiling girl.

Maleesha Kharwa is now 15, still tiny and with the same winning smile, and her family still has a hutment [group of huts] on a shoreline strewn with garbage, but they now also rent a one-room apartment with its own toilet and running water a short distance away.

In March the luxury Indian cosmetics brand Forest Essentials chose Maleesha as the face of its Yuvati campaign celebrating young Indian women. Before that she shared the cover of Cosmopolitan India magazine that bore the strap line “Guts! Guts! Guts!”.

Kharwa hopes these successes will be the springboard to a career as a model or dancer, though she intends to concentrate on her studies until she finishes school.

“I feel good because I look different on camera and in real life,” she told a Reuters photographer at her home, surrounded by poster-covered walls.

“Many people recognise me and click pictures. I feel very proud of myself at that moment,” she said, before adding that on some days she feels people take too many photographs.

Her story has drawn comparisons to the Oscar-winning film Slumdog Millionaire set in Mumbai.

Her breakthrough reflects gradually changing attitudes in a country where advertising, popular culture and Bollywood films glorify fair skin as an ideal of beauty.

Forest Essentials must have seen something similar to what Robert Hoffman saw when the American actor and choreographer posted videos on Instagram and YouTube of time spent with the girl and her family in 2020.

Cheeky and polite, Kharwa talks in a voice that bursts with happiness, belying the hardship she's known after she lost her mother at a young age, leaving her father to juggle his day job while raising two children.

Knowing the power of the internet, Hoffman helped her launch a “Go Fund Me” campaign.

Since then Kharwa has become a social media influencer using the hashtag “the princess from the slum” in some posts. At the last count her Instagram account had 367,000 followers and rising.

Reuters