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Opinion & Analysis

WENDY KNOWLER | Communication is key if the customer really is ‘king’

Condescending cut and paste e-mails and lack of common courtesy are not good business practice

Wendy Knowler Consumer journalist
07 March 2021 - 19:19 By wendy knowler

Do corporates ever brainstorm who they are as a company, and then make sure that’s reflected in their tone when speaking to or writing to their customers?..

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