Star Wars: Force for Change, a charitable initiative by Lucasfilm and Disney, has pledged to donate $1 to UNICEF for every Wookie impersonation that's posted, liked or shared on Twitter, Facebook or Instagram, along with the hashtag #RoarForChange, until they hit a total of $1-million.
The challenge runs up until May 25, when Solo: A Star Wars Story opens in cinemas.
This spin-off prequel delves into the backstory of Hans Solo and will reveal how he and his future Millennium Falcon co-pilot, Chewie, met. We'll also find out how old the loveable fuzzball is.
Howard promises that the Wookie's part in the new movie will be "without a doubt [his] best role ever".