Pick n Pay's cheeky response to woman mocking men for using a Smart Shopper card

19 January 2023 - 10:30
subscribe Just R20 for the first month. Support independent journalism by subscribing to our digital news package.
Subscribe now
A Pick n Pay Smart Shopper kiosk is used in Parktown, Johannesburg.
A Pick n Pay Smart Shopper kiosk is used in Parktown, Johannesburg.
Image: Alaister Russell

Retail group Pick n Pay has clapped back at a TikTok content creator mocking men for using a Smart Shopper card to do groceries. 

The content creator, in a now-viral video, joked that she found men who use a smart shopper card to do groceries “embarrassing”. 

“Am I the only person who finds it embarrassing when a guy has a smart shopper card? Imagine now I am at Pick n Pay with my boyfriend and before he pays, he takes out a Smart Shopper card ... that's so embarrassing,” she said, laughing. 

In a cheeky response, Pick n Pay said not having a Smart Shopper card and paying the full price was a “red flag”. 

Pick n Pay Smart Shopper is a loyalty programme that rewards customers for shopping at the store.

“Imagine your boyfriend not being smart, not having a Smart Shopper card and paying full price. How embarrassing,” said the retail group.

Taking a dig at the content creator's comments, Pick n Pay said it would reward “smart boyfriends” with R500 in points.

“If you’re a smart boyfriend, comment below and you could win R500 in Smart Shopper points. 10 smart boyfriends stand a chance to win R500 in Smart Shopper points each! Let's go.”

Tito Mboweni hit maker, rapper Cassper Nyovest also weighed in, saying: “That’s why it’s called a Smart Shopper card.”

Here's a snapshot of some of the reactions to the video. 


subscribe Just R20 for the first month. Support independent journalism by subscribing to our digital news package.
Subscribe now

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.