Plus-size model Asanda Maku on fitting into the fashion industry
The TV presenter talks diversity on the runway and irritating misconceptions about full-figured models
You recently walked the runway for local fashion brand Ruff Tang. How was the experience?
It was nerve-racking but the crowd's cheers helped ease my nerves. I thought because they weren't expecting to see a curvy model walk down the runway that there would be an awkward moment, but it was amazing!
What are your thoughts on designers creating more diverse runways?
I celebrate them because it's awesome seeing a model shaped like me in a designer outfit. It makes it easier to imagine yourself dressed in it. Designers make clothes for all shapes and sizes, so they might as well include them in their shows too.
What do you think about fashion's depiction of "normal" vs "plus size"?
It's all relative. A few years ago fashion used to depict normal as size 0, maybe up to an 8, and plus size as anything above a 12. That's changing because labels are starting to include all shapes and sizes in their spreads.
What are some of the challenges you've experienced as a fuller-figure model in the fashion and entertainment industries?
It's been a bit tricky because as a curvy model I'm sometimes seen as not curvy enough. Then for TV I'm sometimes not small enough. I always remind myself that I am enough. I show people how comfortable I am in my skin and let my personality shine through.
What are some common misconceptions about being a fuller-figure model?
That we don't exercise, eat healthily or take care of ourselves.How do you stay body positive when imagery doesn't represent you?
I no longer define my beauty or body size according to what the media depicts. I stay body positive because I've been inspired by the everyday beautiful women on social media loving their curves. I've also done a shoot with Nude wear, which celebrates all sizes and is all about body positivity.
What are your go-to fashion brands?
Woolies, Zara, Leigh Schubert and Ruff Tung.
Your fashion staples?
I'm yet to find jeans that fit me perfectly. I love wearing dresses and skirts, especially ones with a cinched waist to accentuate my figure, which I'm very proud of...
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