The Edit/Fashion & Beauty

8 local brands dominating SA's streetwear scene

When it comes to creating clothes that merge fashion with culture, these menswear designers are at the top of their game

20 May 2018 - 00:00 By Nothemba Mkhondo
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Floyd Avenue.
Floyd Avenue.
Image: Eunice Driver

FLOYD AVENUE

Designer: Floyd Manotoana

Aesthetic: Urban streetwear that is heavily influenced by tradition and subculture.

Instagram: @floydavenue

Watermelon Social Club.
Watermelon Social Club.
Image: Eunice Driver

WATERMELON SOCIAL CLUB

Designer: Sthembiso Mchunu

Aesthetic: A no-rules approach to clothing that is inspired by sportswear and South African prints.

Instagram: @thewatermelonsocialclub

Afrikan Swiss.
Afrikan Swiss.
Image: Afrikan Swiss via Facebook

AFRIKAN SWISS

Designer: Thato Matabane

Aesthetic: Afro-inspired denim that is combined with artistic influences and a vintage finish.

Instagram: @afrikanswiss

Bi Parel.
Bi Parel.
Image: Eunice Driver

BI PAREL

Designer: Shaylene Morris

Aesthetic: A unisex lifestyle brand that is driven by comfort and draws inspiration from Japanese culture.

Instagram: @bi_parel

D.O.P.E Store
D.O.P.E Store
Image: Eunice Driver

D.O.P.E STORE

Designer: Andile Cele

Aesthetic: Luxe streetwear with a focus on tracksuits, T-shirts and sneakers.

Instagram: @dopestorejhb

Sol-Sol.
Sol-Sol.
Image: SDR Photo

SOL-SOL

Designer: Mathew Kieser

Aesthetic: Walks the line between menswear and streetwear and blends clean silhouettes with muted colour tones, bold prints and subtle details.

Instagram: @solsolmenswear

Young and Lazy.
Young and Lazy.
Image: SDR Photo

YOUNG & LAZY

Designer: Anees Peterson

Aesthetic: High-end, laid-back and functional staples.

Instagram: @youngandlazy

The AKJP Permanent Collection consists mostly of unisex pieces.
The AKJP Permanent Collection consists mostly of unisex pieces.
Image: Supplied

AKJP

Designers: Adriaan Kuiters and Jody Paulsen

Aesthetic: Unisex ready-to-wear clothing and accessories that combine artful and idiosyncratic prints that are often juxtaposed with texture or colour blocking.

Instagram: @akjpcollective

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