Want to cash in on your Indian wedding? Charge tourists to come

21 October 2018 - 00:06 By staff reporter
subscribe Just R20 for the first month. Support independent journalism by subscribing to our digital news package.
Subscribe now
Buying tickets to an Indian wedding is the latest trend in travel.
Buying tickets to an Indian wedding is the latest trend in travel.
Image: 123rf/ Maximkabb

Two Australian travel bloggers recently paid AUD 200 (just over R2,000) to be included on the guest list for an Indian wedding.

The bloggers - Carly Stevens and Tim Gower - ended up partying with the 400 guests at Delhi-based Surabhi Chauhan's big day thanks to a start-up called Join My Wedding, which is aiming to cash in on this "up-and-coming trend in the tourism industry", according to cnbc.com.

Basically, it works like this: Indian couples list details about their weddings on the website, and international travellers can buy tickets to attend.

Most of the money goes to couples but, of course, the start-up takes a cut.

Orsi Parkanyi, a co-founder of the site, told CNBC: "If you think about it, there's nothing more cultural than a wedding because you have every cultural element present: the local people, local food, customs, the outfits, the music ... basically every cultural element is right there."

The decision to focus on Indian weddings was because they are "world-famous" and most non-Indians would not have a chance to attend one unless through personal connections, she said.

As it says on the site's homepage: "You haven't been to India until you've been to an Indian wedding."

subscribe Just R20 for the first month. Support independent journalism by subscribing to our digital news package.
Subscribe now

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.