Turkey is changing the face of the world as it becomes beauty aesthetics mecca

We board planes and jets to other countries for many reasons. Be it romance in Paris, photo opportunities in New York or fulfilling hobbit dreams in New Zealand.

However, Turkey is quickly surpassing the glossy streets of Beverly Hills and the hush-hush secret corners of Brazil to become the beauty aesthetics hub of the world.

According to a tourism sector study by accounting firm Ernst & Young, hundreds of thousands of people are flocking to Turkey.

“Türkiye has become a global destination for high-quality, affordable elective, reconstructive surgery, thanks to its state-of-the-art facilities and the expertise of our medical professionals,” said plastic surgeon Dr Salih Onur Basat, who notes improvements in the country's infrastructure.

A dominating category is the “mommy procedure”, which comprises post-pregnancy breast operations, tummy tucks or liposuction. While the operation may be popular, Basat warns patients of the importance of rest and adherence to post-operative guidelines to ensure optimal recovery. 

“To achieve desired results, it’s crucial to select a specialist surgeon and have realistic post-operative expectations.”

“I expect the increasing demand for Brazilian butt lift, tummy tuck, liposuction, rhinoplasty and breast aesthetic surgeries in Turkey will persist into 2024,” he said.

According to the Middle East Eye, some clinics have already started offering treatment packages that include luxury accommodation, aftercare, flights and city tours. Hair treatments are dominated by men. 

Additionally, a report by Medim found Turkey's offerings are 50% to 60% more cost-effective than most global north competitors.