Lifestyle merchandise is a neat revenue stream for many car manufacturers. Brand equity has a lot to do with the appeal of such gear, of course. For example, a Ferrari cap might be a well-received gift, but a Datsun pocket calculator or Daewoo undies? Not so much. Themed fragrances are another one and Ford just released an aroma that appeals to a rather niche audience: buyers of electric cars who miss the stench of petrol. No, really, the press release read like something on leading satire website The Onion. We had to double-check the month and date after opening the mail...