The hake sausages were introduced due to the growing demand for meat alternatives.
“We have seen a growing number of consumers eating seafood, and it will continue to become more pronounced in the years to come as consumers are actively making healthier choices for themselves and the planet,” said the retailer.
It added the new product has been met with positive responses from customers.
“When we launched our trout rashers, an alternative to bacon, we saw customers react positively and we knew this is a space that needed to be explored further. We have seen a great response to the new product.
“We have seen an increase in demand for meat alternatives from our customers. It was the natural progression to extend our meat alternative offering in the seafood category.”