Design Destination

Oggie's new 'anti-showroom' in Joburg will floor you

A warm and welcoming space shows off Oggie’s renowned flooring range — and makes a case for a new style of showroom

29 November 2020 - 00:00 By Julia Freemantle

The showroom concept has come a long way in recent years as savvy consumers expect a retail experience that engages and inspires. More than just a space to sell from, a showroom now acts as a physical representation of a brand's ethos — a space to envision limitless possibility.

Flooring brand Oggie's ( new Johannesburg showroom is such a space. With the dual design clout of C76 Architecture ( and HK Studio ( behind the brand experience, their respective skill and creativity paved the way for a sophisticated showcase of the brand's range, as well as its essence...

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