5 fashion & beauty brands making the world an (eco) friendly place

Sneakers made out of plastic and shampoos that require need water – these brands take sustainability to the next level

31 March 2019 - 00:00 By Nothemba Mkhondo


1. REINVENTING PLASTIC
Plastic waste gets a new life through Adidas's collaboration with environmental organisation Parley for the Oceans. Together they are weaving a solution to the worldwide problem of plastic pollution. How? By inventing an eco-innovative thread called Parley Ocean Plastic.
Created from upcycled plastic, the new thread is to be used as fabrication for a range of Adidas running shoes, clothing and accessories, including the Parley Ultraboost - which keeps up to 11 plastic bottles per pair out of the ocean.
2. FOOTWEAR GETS FRIENDLY
The Pampa Hi, Palladium's signature style, has a new environmentally-conscious update.
As an integral part of the Earth collection, the latest organic version of the Pampa Hi is sustainable from the inside-out, with a cork insole, recycled rubber outsole, organic canvas lining and upper and, to top it off, cotton laces with biodegradable plastic tips.
The Pampa Hi organic is available in a range of colours for men and women. It's the same iconic Palladium style that you know and love, with an earth-friendly twist.
• Call Palladium on 011-444-2270.
3. MADE FOR LIFE
Slower, smarter fashion that is kinder on the planet, is at the heart of Wolford's new Cradle to Cradle initiative, which sees the brand take sustainability to the next level with a new collection of comfortable intimates.
Cradle to Cradle pieces are made with smart ingredients which means they are products with a circular lifespan - the life cycle of the ingredients used in production are endless, meaning they never end up in a landfill, they are brought back into the cycle and become nutrients for the planet.
The collection, which starts off with leggings and a pullover, is made from three fibres - a cellulosic fibre made from sustainable forestry, a specially modified oil-based biodegradable polymer and a special premium smart yarn, all of which degrade without releasing any harmful substances.
When your Cradle to Cradle garments reach the end of their lifespan, they are returned to an industrial composting station where the smart ingredients begin a new life as nutrients for our planet by becoming humus and biogas.
With Cradle to Cradle, you can do your bit to take better care of the planet, one garment at a time. • Call Wolford on 011-325-6457.
3. NATURAL INSTINCT
Ever thought about the environmental impact of your non-recyclable makeup brushes? Well, it's time to make sustainability a part of your beauty routine, right down to the tools you use.
Instinctive by Nature has a bamboo makeup brush set that is a must for your kit. Made from recyclable bamboo, it comes housed in a natural hemp fabric case. The Instinctive by Nature brand carries only raw, vegan, organic and cruelty-free products.
5. WHEN LESS IS MORE
Drought is taking its toll on water supplies worldwide. Innovative companies are thinking ahead and one of them has come up with a hair-care product that is both completely waterless and sustainable.
The Water Less range consists of dry shampoos, dry conditioners and hair refreshers. Available in both full and travel sizes, the product makes getting through your hair routine easy and efficient - wherever you are.

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