HOW WE CONDUCTED OUR TASTE TEST
It's free and fair!
Taste is a subjective thing, we know, but if you gather a group of people - as we did with 40 Sunday Times readers - and ask them to blind-taste cupcakes from leading supermarkets, you will come to an agreement on the winners and the losers.
The panel of tasters were presented with each of the products "naked" without any branding or packaging. They were asked to judge them according to their appearance, taste and texture and to say whether they would buy them or not.
To be sure of fairness, auditor Jade Craig oversaw the event and tallied the scores.
THE RESULTS
FIRST PLACE: Checkers Vanilla & caramel cupcakes
Price: R32.99 for 6
Judges's comments:
- Liberia: A perfect cupcake, tastes good.
- Ansa: This cupcake has the advantage that it is larger, looks appealing, texture is great and it’s moist.
- Dede: An excellent cupcake, the last to taste and the best of all four.
SECOND PLACE: Pick n Pay mini vanilla & caramel cupcakes
Price: R35.99 for 12
Judges's comments:
- Shereen: Too little caramel and cupcake is spongy. Cupcakes are meant to be likea cake, not spongy.
- Zaheda: Looked good, very little caramel and icing is too sweet.
- Lisa: Dainty appearance, tastes divine and there is a perfect balance between icing and cake.